Now here's how you sell a fibre beverage! Spaghetti!

also from the hugely entertaining TV IN JAPAN

Kewpie makes many different types of sauce for noodles. This is a popular type called Tarako - Now! with Salmon Roe! - whose ad campaign swept Japan earlier last year. The song is rocketing up the charts - it's been in my head for weeks, and now it will be in yours! -

Here's a full version, with Dance moves. It's the dance sensation that's sweeping the nation!

And finally this version of the commercial (there are dozens), which is my favorite. I admit to getting a little verklempt at the start... but don't worry.. it all works out in the end!

The song itself reminds of the golden age of 70's euro-ballads a la ABBA's "Those Were The Days" and "Fernando". I dunno, call me weird.

from TV IN JAPAN